The Moral Roots of Environmental Attitudes by Matthew Feinburg and Robb Willer aims to investigate the environmental attitudes among American’s and why they’re so ‘polarized’. Five studies were organised and conducted on both the liberal and conservative political party’s morality and attitude applied to the environment and the affiliation between the political ideology and environmental attitudes.
Within moral foundations and political attitudes, Haidt and
Josephs found (with supporting evidence from the study of morality within
individuals and cultures) five crucial domains of human morality which have
been identified as: “harm/care”, “fairness/reciprocity”, “in-group/loyalty”,
“authority/respect”, and “purity/sanctity”.
Studies 1a and 1b aimed to investigate the difference of
moral and non-moral attitudes towards the environment depending whether they’re
liberal or conservative. The scholars believed liberals would see the
environment in a moral aspect therefore environmental stance is significant in
comparison to conservatives.
The results proved
their hypothesis and saw that conservatives therefore don’t see the environment
in a moral way, hence the difference of pro-environmental attitudes from the
liberals.
Study 2 was looking at the ‘why’. Why do liberals see the
environment morally speaking, where conservatives do not? That is what study 2
is aiming to understand, using one of the crucial domains of human morality;
harm/care which is the concern of the safety and care for other people. They
are also specifically looking at newspapers, and public announcements within
the media.
The results of study 2 found that within the media chosen,
the primary domain of human morality seen was the harm/care domain. It also suggested
that pro-environmental attitudes can be fostered to the conservatives if the
moral persuasion was in the domain more closely affective for conservatives
rather than liberals (this is study 3).
Study 3 investigates whether approaching conservatives with
pro-environmental messages within the domain of purity/sanctity, would boost
their attitudes of pro-environmentalism.
The results found that the exposure to messages in the
purity/sanctity approach to pro-environmentalism encouraged feelings of disgust
among individuals within this domain rather than the harm/care domain. therefore,
the hypothesis was proved correct.
This experiment of the morality of environmental attitudes
was in-depth and accurate to their hypothesis. They followed a theoretical
framework, and continually referred to their aim and hypothesis which is what a
productive and academic research paper does. They therefore concluded that
experiments 1a and 1b illustrate the political ideology on environmental
attitudes, and study 2 and 3 supported their hypothesis.